Create an online pet profile for your pet's tag
Stores emergency contact numbers, addresses, allergies and medications within their smart Crumb tag.
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Give your pet the best chance of getting home
Get a complete overview
Your pet's profile contains all of their important information and will be shown to anyone that scans their tag.
Receive alerts, quickly
Their pet profile prompts users to share their location with you, helping you to know exactly where your pet is.
Control your privacy
You control what information is shown on your pets profile, you can choose to hide certain data for extra safety.
Easily manage your pet's profile from the app
Mark your pet missing or found from our app or in your online dashboard. Using their photo and all the information you've provided in their profile, we'll add your pet to the community map so others can see their missing information.
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Add as many contacts and addresses as you need
Rather than sticking to one emergency contact number on a physical tag and then having to order a new tag if that changes, store multiple numbers and have them all show in one neat profile with Crumb.
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Trusted by 1,000,000+ members worldwide
We have one mission - to reunite as many missing pets with their owners.
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All your pet's information, in one handy place
Add important information like medications, allergies and general notes to help your pet get the right care. If your pet needs important medication, including them here can ensure they receive the right care from whoever finds them.
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Discover more of our exclusive features
Learn more about the world's leading smart tag's capabilities.
Vet & rescue centre alerts
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SnoutID™
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Phone number & address privacy
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Social SOS
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Referral rewards
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Frequently asked questions
Absolutely. Our website and service uses the same level of encryption as your bank, meaning your data is secure.
Anyone that scans your pet's tag will be able to see this information. You have complete control over what they can see.
You're in complete control, meaning you can hide or show any information you want.
You can easily update your pet's information using the Crumb app or on the online dashboard